Roche Conference

Our company acted as the local partner in organizing a large-scale event for an international company, which gathered 120 members of its global team in the UAE to review the year's outcomes. Among the event's guests were top managers and VIP speakers, lending the event a special status and significance. Therefore, finding a competent and reliable partner to implement such an important project became the main task for the client. The organizers were looking for a team that not only deeply understands the cultural context of the UAE but also had the capability to bring complex concepts to life on time, with quality, and within budget. Thanks to our extensive experience and impeccable reputation in organizing similar events, we were the chosen partner.

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The event commenced with a business conference in the banquet hall of the Atlantis The Palm hotel, where the key achievements of the year were summarized and strategies for the future were discussed. The evening continued with an open-air gala dinner at the Armani hotel, featuring a stunning view of the dancing fountains. We took charge of implementing the event's design and decoration, meticulously planned by the client, ensuring high-quality lighting and sound. Additionally, we handled artist bookings and the fulfillment of their technical and hospitality riders, as well as all transportation logistics for these days.

This event served as a vivid example of our ability to create meaningful and impressive projects, meeting the high demands of international clients and demonstrating a deep understanding of the cultural nuances of the UAE.

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